Everything You Need to Start Right and Scale Smart

12 weeks to build the foundation, systems, and CEO mindset you need to launch and grow your business to $500K—whether you're just starting or already stuck at $100K, $250K, or beyond.
Join as a Founding Member - $49/Month

Two Types of Entrepreneurs Need This Program

THE ARCHITECT

You're thinking about starting a business (or just launched)...

  • You want to do this right from day one.

  • You don't want to waste time figuring out what you should have known from the start—the right entity structure, how to price, how to protect your brand, how to build systems that scale.

  • You want the foundation. The roadmap. The community.

  • So you don't have to learn everything the hard way.

THE SCALER

You've launched. You're generating revenue. But you're stuck...

  • Maybe you're at $50K and can't figure out how to get to $100K.

  • Maybe you're at $150K and maxed out on hours.

  • Maybe you're at $300K and wondering why it feels harder than it did at $100K.

  • You know you have to do something different.

  • But you're not sure what. And you're tired of figuring it out alone.

Here's the truth

Most entrepreneurs get stuck at predictable points:

  • $0-$50K: Figuring out product / service fit, pricing, and how to actually sell

  • $50K-$100K: Building consistency and systems so it's not just hustle

  • $100K-$250K: Hiring help, delegating, and getting out of the weeds

  • $250K-$500K: Shifting from operator to CEO and building infrastructure that scales

Wherever you are on that journey, you need the same things:

  • Clarity on what to focus on

  • Systems that work

  • Legal protection before problems happen

  • A roadmap that's been proven

  • Community and coaching so you're not doing this alone

Start Smart. Or Scale Smart. Either Way, Build Right.

Whether you're launching or scaling, the fundamentals are the same:

  • If you're just starting:

    You need to know:

    How to structure your business legally (LLC, S-Corp, entity strategy)

    How to price your offers so you're profitable from day one

    How to protect your brand (trademarks before you build equity)


    How to build systems early (so you're not reinventing the wheel every time)

    How to sell with confidence (even if you've never done sales before)


    Get this right at the beginning, and you'll avoid years of expensive mistakes.

  • If you're already in business:

    You need to know:

    Why you're stuck (and what's actually keeping you there)

    How to shift from doing everything yourself to building a team

    How to fix the leaks in your business (scope creep, bad contracts, unclear offers)

    How to build systems that free you up to grow

    How to scale without burning out Get this right now, and you'll finally break through to your next level.

  • This program meets you where you are.


    Starting from $0? You'll learn how to launch with a foundation that scales.

    Already doing $50K, $150K, $300K? You'll learn how to fix what's broken and build what's missing.

    Same frameworks. Same systems. Same community.

    Just applied to your stage of business.

Here's Everything You Get

The Millie CEO Accelerator is a 12-week execution focused program designed specifically for entrepreneurs launching & scaling to $500K and beyond.

  • 📚 12 Weekly Modules (Video + Workbook)


    Every week, you get a new module with:
    Video training (30-45 minutes) walking you through the concept

    Downloadable workbook with frameworks, exercises, and action steps

    Templates and swipe files you can implement immediately

    Modules are released weekly. All modules remain accessible as long as you're a member.

  • Live Office Hours with Bobby (2x per month) and Special Guest Speakers

    Twice a month, you get live access to Bobby Robinson for:

    Q&A on your specific business challenges

    Coaching on implementation

    Feedback on your strategies

    Real-time problem-solving

    Can't make it live? Every session is recorded and available in the community.

  • Private Community



    Connect with other ambitious entrepreneurs on the same journey:

    Ask questions and get feedback

    Share wins and challenges

    Find accountability partners

    Network with business owners at your level

    This isn't just a course. It's a community of builders.

  • Templates, Frameworks & Swipe Files

    Get immediate access to:

    The $500K Business Audit

    The 5 Systems Scorecard

    CEO Calendar Template

    Sales process & conversion playbooks

    Email templates

    Contract templates

    Financial tracking spreadsheets

    And more (added based on member needs)

  • Legal & Sales Resources

    Bobby brings 10+ years of legal expertise and business scaling experience:

    Trademark strategy guides

    Contract review checklists

    Entity structure frameworks

The Complete 12-Week Curriculum

Each module is designed to work whether you're launching or scaling. The frameworks apply at every stage—you just implement them based on where you are.

  • Week 1: The CEO Shift - Mindset & The Starvation Framework

    Learn the 4 things that keep entrepreneurs starving (mindset, money, time, energy) and how to manage them from day one. Build the CEO mindset, whether you're at $0 or $300K.

  • Week 2: Signature Product or Service Development

    Get crystal clear on what you sell, who you serve, and how to package your expertise. If you're starting: create your first product or service. If you're scaling: refine what's working and cut what's not.

  • Week 3: Pricing for Profit

    Stop undercharging or guessing. Learn pricing psychology, value-based pricing, and how to price for the business you want—not the business you have. Whether it's your first client or your 100th, pricing matters.

  • Week 4: Sales Framework

    Build a sales process that converts. From lead to close, you'll have a system that works whether you're learning to sell for the first time or closing $50K deals.

  • Week 5: Marketing Mastery

    Cut through the noise. Learn how to attract the right clients with clear messaging and strategic visibility. If you're starting: build awareness. If you're scaling: optimize what's working.

  • Week 6: Brand Protection - Legal Foundations

    Protect what you're building. Entity structure, trademarks, contracts—get your legal house in order BEFORE you need it (so you don't pay for it later). Starting a business? Do this in month one. Already in business? Fix the gaps now.

  • Week 7: Systems & Processes

    Build the operations that allow your business to run without constant chaos. Document, delegate, automate—whether you're building your first system or your 20th.

  • Week 8: CEO Financials

    Know your numbers. Understand profit vs. revenue, manage cash flow, forecast your growth. If you're launching: start with clean books. If you're scaling: finally understand where your money is actually going.

  • Week 9: Client Experience Design

    Keep clients coming back. Design an experience that creates raving fans, referrals, and recurring revenue—whether it's your first 5 clients or your 500th.

  • Week 10: Building Your Team

    When and how to hire. Recruit, onboard, and manage people who execute your vision. Just starting? Know what to hire first. Already have a team? Learn to actually delegate.

  • Week 11: Resilience & Mental Health

    Manage the pressure. Entrepreneurship is hard at every stage. Learn how to protect your mental health, avoid burnout, and lead from strength.

  • Week 12: Scaling Roadmap - Your Next-Level Plan

    Put it all together. Map out your next 90 days, 6 months, and 12 months with clarity and a plan you can actually execute—whether that's launching your first product or service, or scaling to $500K.


Is This Right for You?

The Millie CEO Accelerator is designed for two types of entrepreneurs:










This is a community of builders at every stage. Whether you're at $0 or $400K, if you're serious about building a real business, you belong here.

  • THE ARCHITECT:

    You're thinking about starting a business (or just launched)

    You want to do this right from the beginning

    You want the foundation, systems, and legal action before problems happen

    You want community and coaching so you're not figuring this out alone

    You're willing to invest 3-5 hours/week to build the right way

    You're serious about building a real business (not a side hustle)

  • THE SCALER:

    You've launched and you're stuck

    You're doing anywhere from $10K to $400K in revenue

    You're ready to break through to your next level ($50K, $100K, $250K, $500K+)

    You know you need to do something different (better systems, legal protection, team, clarity)

    You want clarity + execution, not more information

    You're ready to shift from hustling harder to building smarter

    You'll show up, implement, and engage (no spectators)






This Probably Isn't For You If:







Be honest with yourself. If you're not ready to do the work, don’t waste your time or money.

  • You're just "thinking about" entrepreneurship but not ready to commit - This is for people who are taking action, not just exploring

  • You want passive income shortcuts - This is about building a real business, not get-rich-quick schemes

  • You're not willing to invest time - Expect 3-5 hours/week to get results

  • You want motivation without implementation - We're building systems and infrastructure here, not just cheering you on

  • You're looking for a magic pill - Building a business requires work. This program gives you the roadmap, community, and coaching—but you have to drive

  • You're already doing $1M+ and have everything dialed in - This program is designed for $0-$500K. If you're past that and thriving, see Bobby for private coaching or a VIP Day.





Founding Member Opportunity

I'm looking for 25 Founding Members to launch the Millie CEO Accelerator.

Here's the deal:

Founding Members (25 spots only):

$49/month - locked in FOREVER
First access to all content
Direct input on what we build
Your wins become case studies
Enrollment closes January 31, 2026

 After Founding Member spots fill:

$97/month for general enrollment

This is a monthly subscription. You stay as long as you're getting value. Cancel anytime.

New modules are added based on member feedback. Office hours continue 2x/month. Community stays active.

This isn't a 12-week course that ends. It's a membership that grows with you.

25 spots remaining | Enrollment closes for the Founding Member rate on January 31 at midnight
Join as a Founding Member - $49/Month

Who's Teaching This?

Bobby Robinson

is a business & trademark attorney, entrepreneur, and investor with 10+ years of experience building, scaling, and selling companies.

Here's what you should know:

Business & Trademark Attorney

Bobby has protected hundreds of businesses with trademarks, contracts, and legal strategy. He knows what breaks businesses—and how to prevent it before it costs you six figures.

Private Equity Investor (Kirk&Co Capital)

Bobby doesn't just advise on deals—he does them. Through Kirk&Co Capital, he actively acquires and operates home services businesses (plumbing, HVAC, mechanical services). He underwrites deals, raises capital, and builds operating companies. He's not teaching theory—he's in the arena buying and building businesses right now.

Former Tech Founder & Exit

Bobby founded and sold IntellyDoc, a legal technology company. He knows what it takes to build something from scratch, scale it, and successfully exit. He's lived the entire journey—from startup chaos to acquisition negotiations.
Business Coach & Advisor

Over the past decade, Bobby has coached hundreds of entrepreneurs across industries—tech, professional services, e-commerce, brick-and-mortar—helping them get unstuck, build systems, and reach profitability. He doesn't coach from a playbook. He coaches from experience.

Author

Bobby wrote Do This: How to Scale to Your First Million Dollars in Business based on real experience scaling multiple companies from $0 to 7 figures. The book distills lessons learned from building, selling, and investing in businesses.

Bobby doesn't teach what he read in a book. He teaches what he's lived.

He's scaled businesses while working a full-time job.

He's made the operator-to-CEO shift (the hard way).

He's walked away from bad deals and closed great ones.

He's built companies, sold companies, and bought companies.

And now he's teaching you how to do the same.

Ready to Start Right or Scale Smart?

You've got two choices:

Option 1: Figure it out alone. Make expensive mistakes. Stay stuck. Wonder why it's so hard.

Option 2: Get the roadmap, systems, legal protection, and community to build a real business—from the start or right now.

Whether you're launching your first business or scaling past $250K, you don't have to do this alone.

25 Founding Member spots.

$49/month locked in forever.

Enrollment closes January 31, 2026.

If you're serious about building a business that lasts, this is your moment.

Let's build something real together.
Join as a Founding Member - $49/Month

Frequently Asked Questions

  • I haven't started my business yet. Will this work for me?

    Answer: Absolutely. In fact, this is the BEST time to join. You'll learn how to structure your business correctly from day one—entity formation, trademark protection, pricing strategy, product / service creation, systems. You'll avoid the mistakes most entrepreneurs make in their first 2-3 years. Plus, you'll launch with a community of entrepreneurs who are building alongside you.

  • I'm only doing $30K in revenue. Is this too advanced for me?

    Answer: No. The frameworks scale to your stage. If you're at $30K, you'll use the same systems and strategies—you'll just apply them to getting to $50K, then $100K. The fundamentals (offers, pricing, sales, legal, systems) work at every level. You won't feel behind—you'll feel supported.

  • I'm at $250K and feel stuck. Will this help me break through?

    Answer: Yes. $250K is a common plateau. This program is specifically designed to help you shift from operator to CEO—the exact shift you need to break through to $500K. You'll learn systems, team building, delegation, and how to scale without burning out.

  • What's the time commitment?

    Answer: Expect 3-5 hours per week:

    30-45 minutes for the weekly module
    1-2 hours implementing what you learned
    1 hour for office hours (2x/month)
    Time in the community as needed

    This isn't designed to overwhelm you. It's designed to fit into a busy schedule.

  • When do modules release?

    Answer: Modules released weekly. All past modules remain accessible, so you can catch up or rewatch anytime.

  • What if I miss a live office hours session?

    Answer: Every session is recorded and posted in the community.

  • Can I cancel anytime?

    Answer: Yes. Monthly subscription. Cancel anytime. Founding Members keep the $49/month rate if they ever come back.

  • What's the difference between Founding Members and general enrollment?

    Answer: Founding Members pay $49/month locked in forever. After Founding Member spots are filled, new members pay $97/month. Everything else is the same.

  • Is this just for service-based businesses or can product-based businesses join too?

    Answer: Both. Service, product, e-commerce, consulting, coaching, agencies, brick-and-mortar—the principles work across all business models.

  • Do I need a team to join?

    Answer: No. Many members are solopreneurs or just starting. Part of the program teaches you WHEN and HOW to hire your first team members.

  • I'm not in the US. Will this work for me?

    Answer: Most of the business fundamentals (mindset, systems, sales, marketing, financials, team) are universal. The legal content (trademarks, entity structure, contracts) is US-focused, but the frameworks and principles still apply internationally.

  • What if I have specific questions about my business?

    Answer: That's what office hours are for. Bring your specific situation and Bobby will coach you through it in real-time.

  • Is there a guarantee?

    Answer: No refunds on the first month (you get immediate access to all modules + community). After that, cancel anytime. Here's the promise: If you show up, implement, and engage—you will get results.

    Disclaimer: By virtue of your participation in this program, there is no earnings guarantee, as each business and owner’s effort may vary.